Brand Bible
HOF Pack Brand Guide
Everything your team needs to represent HOF Pack consistently. Colors, type, voice, and usage rules.
01. Logo
Logo Usage
Clear Space
Always maintain padding equal to the height of the 'H' in HOF around all sides of the logo.
Minimum Size
Never display the logo smaller than 120px wide on digital or 1 inch on print.
Don'ts
Never stretch, rotate, recolor, add shadows, or place the logo on busy backgrounds without a container.
02. Color
Color Palette
Primary CTA / Accent
HEX: #e8732a
HSL: 23, 80%, 54%
All CTA buttons, highlights, badges, active states
CTA Hover
HEX: #c45a18
HSL: 23, 78%, 43%
Button hover state
Primary Green / Hero
HEX: #2d5c3e
HSL: 142, 34%, 27%
Brand identity, hero sections, primary buttons
Footer Dark Green
HEX: #1e3d2b
HSL: 145, 34%, 18%
Footer background, top bar
Headings / Dark Text
HEX: #1a1a1a
HSL: 0, 0%, 10%
All headings, dark text
Body Text
HEX: #4a4a4a
HSL: 0, 0%, 29%
Body copy, descriptions
Muted / Labels
HEX: #7a7672
HSL: 31, 3%, 46%
Secondary text, form labels, captions
Placeholder / Eyebrow
HEX: #aaa6a0
HSL: 35, 4%, 64%
Placeholder text, eyebrow labels
Page Background
HEX: #f5f3ee
HSL: 43, 26%, 95%
Warm cream page background
Card / Form Background
HEX: #ffffff
HSL: 0, 0%, 100%
Cards, modals, form panels
Input Background
HEX: #faf8f5
HSL: 38, 32%, 97%
All form inputs, textareas, selects
Border / Divider
HEX: #e0ddd6
HSL: 43, 14%, 86%
All borders and dividers
Input Border
HEX: #d8d4cc
HSL: 43, 11%, 82%
Input field borders
Gradient Usage
Hero Gradient. Used for hero sections, dark CTAs, footer
Accent Gradient. Used for CTA buttons, step badges, highlights
03. Typography
Type System
Display / Headings
Cormorant Garamond
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Body / UI
DM Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
04. Voice & Tone
How We Sound
HOF Pack sounds like a knowledgeable friend who happens to run a packaging company. We're clear, warm, and confident. Never corporate or fluffy.
Confident
We know our craft. No hedging, no filler. State things clearly.
Warm
Talk to people, not at them. Be the helpful expert, not the corporate brochure.
Direct
Short sentences. Active voice. Say what you mean on the first try.
Honest
No inflated claims. If it's 8 to 12 days, say 8 to 12 days. Precision builds trust.
Do vs. Don't
“We make packaging that brands are proud of.”
“We leverage innovative packaging solutions to elevate brand experiences.”
“Your boxes ship in 8 to 12 days.”
“Our industry-leading turnaround ensures expedited fulfillment timelines.”
“Tell us what you need. We'll handle the rest.”
“Submit your specifications and our team will facilitate the production process.”
“We use recycled materials because it matters.”
“Our commitment to sustainability drives our eco-conscious material selection.”
“Got questions? Call us. Real humans pick up.”
“Reach out to our dedicated support infrastructure for comprehensive assistance.”
05. Social Media
Platform Guidelines
Each platform has its own energy. Adapt the tone but keep the core voice consistent.
Visual first. Short captions. Show the product, not the pitch. Use behind the scenes, unboxing moments, and customer features.
Suggested Hashtags
#CustomPackaging #HOFPack #UnboxingExperience #BrandPackaging #EcoPackaging
Professional but not stiff. Share industry insights, brand stories, and manufacturing updates. Celebrate milestones without bragging.
Suggested Hashtags
#PackagingDesign #SustainableBusiness #BrandIdentity
Community focused. Customer stories, quick tips, seasonal promotions. Respond to comments like a person, not a brand.
Suggested Hashtags
#CustomBoxes #SmallBusinessPackaging #HOFPack
TikTok
Raw and real. Factory floor footage, packing orders, design reveals. No scripts. Let the work speak.
Suggested Hashtags
#PackagingTok #CustomBoxes #SmallBizTok #UnboxingASMR
Content Rules
- Always use the official logo. Never recreate it in text.
- Keep captions under 150 words. If you need more, use a carousel.
- Show real products, real factory footage, real customers. Stock photos break trust.
- Reply to every comment and DM within 4 hours during business hours.
- Never bash competitors. Focus on what we do well.
- Use the brand color palette for any graphics. No neon. No random gradients.
- Credit customers when sharing their unboxing content.
Quick Reference
Pin this to your team channel.